What’s Your Good Brand Name Please?
The colourful names of fashion brands from Santa Cruz, Mumbai.
The colourful names of fashion brands from Santa Cruz, Mumbai.
by Gopal M.S.
MUMBAI IS THE TASTEMAKER of the nation in many ways. The city makes movies, songs, stars, singers and the currency notes you spend to consume it. Even the new currency notes look like the colours and designs of shirts worn in Jetha Bhai of Tarak Mehta ka Ulta Chashma post demonetisation. What he wears is made in Mumbai too.
It’s no surprise because one of Mumbai’s biggest business is textiles and more specifically garments. Across the city, in its slums are sweatshops that churn put clothes and designs that are worn by people across India. The images here are from a small pocket in Santa Cruz, Mumbai with several workshops with big ambition and names that the creators hope will be the biggest brand, tomorrow.
Gopal MS is a copywriter working for an advertising agency in Mumbai and a photoblogger. Originally from Bangalore and a little slow to keep pace with the madness called Mumbai. He pauses Mumbai, a city that is always on the move as photographs and then finds things are missed in the blur. You can see Gopal’s documentation of the streets of Mumbai with a little camera on a blog called Mumbai Paused. It has images of the city’s people, parks, playgrounds, work spaces, villages within the city or whatever that is missing from the popular imagery that appears of Mumbai in movies and the mass media. He is currently fighting baldness, social media addiction and is exploring other parts of the World Wide Web. He is also a father.
Blog: mumbaipaused.com. Instagram: @mumbaipaused